{"id":728,"date":"2010-09-23T11:02:02","date_gmt":"2010-09-23T11:02:02","guid":{"rendered":"https:\/\/dunter.com\/?p=728"},"modified":"2023-11-27T12:47:34","modified_gmt":"2023-11-27T11:47:34","slug":"savage-country-david-harris-mtv-eventful","status":"publish","type":"post","link":"https:\/\/dunter.com\/en\/savage-country-david-harris-mtv-eventful\/","title":{"rendered":"Savage Country, l&#8217;indie horror che diventa mainstream grazie a 100.000 Fan"},"content":{"rendered":"<p>Per chi non lo conoscesse, <a href=\"http:\/\/eventful.com\" target=\"_blank\" rel=\"noopener\">Eventful<\/a> \u00e8 pi\u00f9 grande servizio web 2.0 per la creazione, la gestione e la condivisione di eventi. Un vero e prorio Social Network in cui \u00e8 possibile cercare (o creare) eventi per tipologia, location, tag, data ed anche partecipanti, per poi condividerli sui maggiori canali come Facebook o Twitter. Ma su tutte le caratteristiche di Eventful la pi\u00f9 &#8220;rivoluzionaria&#8221; \u00e8 la possibilit\u00e0 di creare vere e proprie &#8220;campagne&#8221; collegate agli eventi, attraverso l&#8217;opzione &#8220;Demand it!&#8221;: gli utenti stessi richiedono un evento per far si che questo &#8220;avvenga&#8221;. Di solito riguarda l\u2019organizzazione di concerti, ma le campagne di Eventful sono declinabili negli pi\u00f9 svariati modi.<\/p>\n<p>E&#8217; questo il caso di <em>Savage Country<\/em>, film horror a basso costo girato da David Harris, che attraverso il suo bel profilo su <a href=\"http:\/\/eventful.com\/competitions\/savagecounty2010\" target=\"_blank\" rel=\"noopener\">Eventful<\/a> il 10 agosto scorso ha chiamato a raccolta gli utenti della rete con un obbiettivo ben preciso: arrivare a 100.000 fan che chiedono la messa in onda del film su MTV. La rete TV da parte sua, ha accolto la sfida con piacere, intuendo che la campagna di Eventful in realt\u00e0 era gi\u00e0 di se per s\u00e8 una promozione praticamente a costo zero per il lancio di <em>Savage Country<\/em>.<\/p>\n<p>E&#8217; di ieri la notizia che in poco pi\u00f9 di un mese e mezzo il traguardo dei 100.000 fan \u00e8 stato raggiunto, e <em>Savage Country<\/em> come promesso andr\u00e0 in onda su MTV2 il prossimo 7 ottobre 2010. Un caso di Social Marketing applicato al cinema che si riallaccia alle gi\u00e0 conosciute vicende di <em>Paranormal Activity<\/em> (la Paramount anche in quel caso <a href=\"http:\/\/www.ninjamarketing.it\/2010\/09\/08\/chatroulette-e-the-last-exorcism-autenticamente-da-paura\/\" target=\"_blank\" rel=\"noopener\">us\u00f2 una campagna di Eventful<\/a> per il lancio del film nei cinema) e della <a href=\"http:\/\/www.ninjamarketing.it\/2010\/09\/08\/chatroulette-e-the-last-exorcism-autenticamente-da-paura\/\" target=\"_blank\" rel=\"noopener\">pi\u00f9 recente campagna viral di <em>Last exorcism<\/em> su Chatroulette.<\/a><\/p>\n<p>Un approccio rivoluzionario alla promozione cinematografica: da una parte si orizzontalizza la domanda di film (il pubblico vede ci\u00f2 che realmente vuole vedere attraverso il suo feedback sui Social), dall&#8217;altra i produttori (o i promotori) acquiscono una <em>fanbase<\/em> in anticipo sulla stessa uscita del film, con un risparmio notevole di costi pubblicitari: il passaparola fra utenti diventa il principale mezzo di promozione del film. E non \u00e8 poco.<\/p>\n<p>Detto questo, ecco di seguito il trailer <em>Savage Country<\/em>. Niente male, vero?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per chi non lo conoscesse, Eventful \u00e8 pi\u00f9 grande servizio web 2.0 per la creazione, la gestione e la condivisione di eventi. Un vero e prorio Social Network in cui \u00e8 possibile cercare (o creare) eventi per tipologia, location, tag, data ed anche partecipanti, per poi condividerli sui maggiori canali come Facebook o Twitter. Ma [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_joinchat":[]},"categories":[34],"tags":[35,36,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Savage Country, l&#039;indie horror che diventa mainstream grazie a 100.000 Fan | Dunter.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dunter.com\/savage-country-david-harris-mtv-eventful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Savage Country, l&#039;indie horror che diventa mainstream grazie a 100.000 Fan | Dunter.\" \/>\n<meta property=\"og:description\" content=\"Per chi non lo conoscesse, Eventful \u00e8 pi\u00f9 grande servizio web 2.0 per la creazione, la gestione e la condivisione di eventi. 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